Abida Sultana joined the customer support team at Sunrise Education Consultants a year ago, and since then has become one of the go-to people for handling day-to-day student queries. She works across phone, email, and social media, making sure no message sits unanswered for long.
A big part of her role is listening carefully before responding - figuring out exactly what a student or parent is asking, rather than giving a generic reply. When a question goes beyond general information, she loops in the right counselor or admissions officer so the student gets specific, accurate advice instead of a placeholder answer.
Abida also keeps an eye on ongoing conversations, following up with students who've gone quiet mid-process, whether that's because they got busy or simply forgot to reply. She's found that a gentle reminder at the right time often makes the difference between a student following through and losing momentum.
At Sunrise Education Consultants, Abida's steady, detail-oriented approach helps keep the flow of communication with students consistent, right from their very first message.